/// GENRE CONVENTIONS: Titles, Idents and production context

Land of the dead
Budget: 16 million USD
Box office: 46.8 million USD
George A. Romero
No jingles however first one has background sound that fits with it 
atmosphere pictures
Wild Bunch and Universal Pictures presents 
In association with atmosphere entertainment
A Mark Canton-Bernie Goldmann and Romero-Grunwald production
In association with Rangerkim
George A Romero's Land of the Dead (auteur)
Smoke coming from main title
Actors names come up as the storyline begins
High pitched sound in the background
Large font on main title
Splatter style connotes blood splatter
Bold bubble serif font
Different flashing images while titles are going on
All black and white titles and images


Halloween
Director: John Carpenter
Box office: $60–70 million
Budget: 325,000 USD
Creepy fast music
builds heart rate
No jingles
A Compass international pictures release
Moustapha Akkad presents
Donald Pleasence in
John Carpenter's HALLOWEEN
largest font
Titles do not take place over the opening scene
First shot