/// VODCAST1 preparation: Idents, Companies, Production Context (NOTES)

WHAT ARE IDENTS?

• Idents are placed towards the start of a movie
• They identify all companies mainly involved in the production of the movie
• Average length of around 6-7 seconds per ident
• Adds up to around 20-30 seconds in total
• The typical ident is a simple style
• The standard is to have 2-4 idents before the opening of the film
• This alters for indie movies as they can occasionally have none
• When the conglomerate is larger, they will have more screen time for their idents (Big 5)
• Big 5 don't usually use audio bridges either
• Idents can also be altered depending on the genre

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Idents examples from LouisHodges3

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